Still Kicking and Dancing: Is PSY Still Making Music?

For an entire generation of global internet users, the name PSY instantly conjures up visions of horse-riding dances, neon blazers, and the infectious chorus of a track that broke the internet. Back in 2012, “Gangnam Style” became the first YouTube video to hit one billion views, catapulting Park Jae-sang—better known to the world as PSY—into an unprecedented level of international stardom.

Over a decade after taking over the world, many casual music fans wonder: Is PSY still making music?

The short answer is a resounding yes. While he may no longer dominate Western mainstream radio playlists quite like he did in the peak K-pop crossover era, PSY remains a colossal force in the music industry—both as a hitmaking artist and as a powerful executive shaping the next generation of talent.

The Producer, Executive, and Label Boss

Following his global explosion, PSY realized that his legacy didn’t have to rely solely on his own future chart-topping singles. In 2019, he founded his own entertainment agency and record label, P Nation.

As a CEO and executive producer, PSY has used his wealth of industry experience to mentor, sign, and launch major K-pop and R&B acts. P Nation has been home to prominent artists like Jessi, HyunA, Crush, Heize, and TNX. Rather than stepping away from music, PSY shifted his focus to fostering creative freedom, a philosophy he heavily instills in his roster. When he isn’t writing lyrics or tracking vocals, he is heavily involved in the day-to-day curation of South Korea’s bustling modern music landscape.

Recent Musical Releases: PSY 9th and “That That”

PSY has never truly retired his microphone. In April 2022, he dropped his landmark full-length studio album, appropriately titled PSY 9th (Ssada9).

The album served as a reminder of his trademark high-energy style, featuring a blend of retro beats, emotional ballads, and massive dance anthems. Most notably, the lead single “That That” was produced by and featured SUGA of BTS. The track was an instant global smash, proving that PSY still possessed his magic touch for crafting catchy collaborations. The music video racked up hundreds of millions of views, demonstrating that his global fanbase was still fiercely loyal.

Beyond his own albums, PSY continues to frequently collaborate with other artists, write tracks, and contribute to television and film soundtracks.

The King of Live Performance: “Summer Swag”

If you want to understand where PSY’s primary creative energy lies today, look no further than his legendary live shows.

PSY is widely regarded as one of the greatest live performers in South Korea. His massive annual concert series, “SUMMER SWAG” (Heumbeok Show), is a cultural phenomenon. Known for massive multi-city stadium tours spanning dozens of dates, thousands of tons of water sprayed into the ecstatic crowd, and hours of non-stop cardio-heavy performance, these concerts sell out within minutes.

Even after decades in the spotlight, PSY’s endurance on stage remains unmatched. His concerts function as living, breathing celebrations of his entire discography—from vintage 2000s Korean hits to “Gangnam Style” and his newest tracks.

What’s Next for PSY?

PSY’s cultural footprint continues to grow. “Gangnam Style” officially crossed the staggering milestone of 6 billion views on YouTube, a testament to its enduring legacy as a foundational pillar of the modern global Hallyu (Korean Wave) movement.

Ultimately, PSY is not an artist resting on his past laurels. Whether he is packing out stadiums across multiple cities for his legendary water-soaked festivals, scouting fresh talent for P Nation, or stepping into the studio to record fresh beats, PSY is very much still making music, performing, and ruling the industry on his own terms.